PR & Media Relations

• Drafting and distributing press releases for product launches, events, and company milestones.

• Building and maintaining relationships with journalists, media outlets, and industry publications.

• Identifying opportunities for media coverage and thought leadership.

• Monitoring media mentions and preparing media reports.

Content Strategy

• Developing content strategies for blogs, newsletters, and thought leadership pieces.

• Writing and editing engaging content for various communication channels.

• Managing the editorial calendar and ensuring brand voice consistency.

• Collaborating with the design team to produce attractive visual content.

Event Management

• Planning and executing offline and online events (webinars, workshops, launches).

• Managing logistics, vendors, and event timelines.

• Developing event promotion strategies to maximize attendance.

• Preparing post-event reports and measuring event effectiveness.

KOL & Influencer Management

• Identifying and recommending KOLs/influencers that align with the brand.

• Managing relationships and communication with influencers.

• Coordinating campaign execution with influencers.

• Analyzing influencer campaign performance and ROI.

Community Management

• Building and managing online communities for Vortex products.

• Developing community engagement programs and initiatives.

• Managing user-generated content and testimonials.

• Monitoring community health metrics and sentiment.

Partnership & Sponsorship

• Identifying strategic partnership and sponsorship opportunities.

• Managing relationships with partners and sponsors.

• Drafting partnership and sponsorship proposals.

• Ensuring partnership deliverables are met.