About the role
The Content Creator is responsible for conceptualizing, producing, and publishing engaging multi-format content — including short-form videos, reels, static posts, stories, and blog articles — across all digital platforms of the organisation. The role requires a strong creative sensibility, a solid understanding of platform algorithms, and the ability to translate brand messaging into content that resonates with target audiences in the education and technology sector.
What you'll do
Content Ideation & Planning
Generate creative content ideas aligned with campaign themes and brand identity.
Contribute to the monthly content calendar in coordination with Campaign Strategist.
Research trending topics, formats, and hashtags relevant to the education, technology, and EdTech audience.
Content Production
Produce short-form video content (Reels, TikTok, YouTube Shorts) from scripting to final upload.
Capture original photo and video assets during events, product sessions, and day-to-day operations.
Write captions, hooks, and accompanying copy for each content piece.
Collaborate with the Graphic Designer for visual assets and with the Video Editor for post-production.
Publishing & Community Interaction
Schedule and publish content across Instagram, TikTok YouTube, and other relevant platforms.
Monitor audience comments and interactions; escalate engagement opportunities to the relevant team.
Performance Monitoring
Track basic performance metrics (views, reach, engagement rate, saves) for each content piece.
Report underperforming or overperforming content to the Campaign Strategist weekly.
Brand Consistency
Ensure all content adheres to brand guidelines (tone of voice, visual identity, messaging pillars).
Maintain a consistent content quality standard across all platforms.
What we're looking for
Diploma or Bachelor's degree in Communication, Broadcasting, Digital Media, Marketing, or a related field (or currently enrolled).
Minimum 1 year of experience creating content for social media (personal, freelance, or organisational projects accepted).
Demonstrated portfolio of multi-format content (video, photo, written) across at least two social media platforms.
Proficiency in CapCut for content creation; familiarity with other tools such as InShot or Canva is a value-added advantage.
Familiarity with Instagram, TikTok, YouTube, and LinkedIn features, best practices, and trends.
Basic understanding of social media analytics (Meta Insights, TikTok Analytics, or equivalent).
What You Will Bring
Strong storytelling ability with a creative and visually oriented mindset.
Good written communication skills in Bahasa Indonesia; English proficiency is an advantage.
Self-driven, proactive, and able to work within tight content deadlines.
Preferably has experience or interest in the education, technology, EdTech, or creative industry.
About Vortex
We are Vortex, a Yogyakarta-based technology and digital transformation company dedicated to delivering end-to-end solutions for all digital transformation needs. Backed by a diverse team of experts and a wealth of project experience, we empower individuals and businesses to push beyond limits and drive meaningful growth.
