About the role
The campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR). Each campaign is managed as an end-to-end project, starting from planning, coordination, execution, monitoring, through evaluation.
This role focuses on strategic oversight with authority in ad budget management, performance analysis, and cross-team orchestration to achieve key business objectives: customer acquisition and lead generation.
What you'll do
Strategic Planning & Framework
Develop campaign frameworks (theme, objectives, timeline, budget, scope).
Translate business targets into measurable campaign goals.
Create creative and execution briefs for relevant teams (ads, social, design, PR).
Project Management
Manage campaigns as projects: create project plans, timelines, resource allocation, milestone tracking, and risk management.
Ensure campaigns are executed on time, within scope, and within budget.
Coordinate cross-functional stakeholders as the campaign project owner.
Conduct post-mortem reviews for each campaign (lessons learned, best practices).
Budget & Performance Ads Management
Manage and allocate advertising budgets (Google, Meta, TikTok).
Oversee optimization of targeting, bidding, and channel mix.
Ensure cost efficiency for acquisition (CPL, ROAS).
Analytics & Insights
Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).
Deliver data-driven insights and recommendations.
Evaluate campaign effectiveness and suggest iterations.
Cross-Channel Orchestration
Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR).
Market & Competitor Analysis
Monitor industry trends, competitor activities, and benchmarking.
Identify new campaign opportunities for growth.
What we're looking for
Bachelor's degree in Marketing, Communications, Business, Management, or other relevant fields.
Preferably holds digital marketing certifications (Google Ads, Meta Blueprint, TikTok Ads, HubSpot, or equivalent).
Minimum 3 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.
Proven experience in managing end-to-end campaigns (planning, execution, analytics).
Hands-on experience managing digital advertising budgets across multiple channels (Google Ads, Meta/Facebook, TikTok).
Experience in project management (managing timelines, resources, milestones, and stakeholders).
Previous cross-functional collaboration experience (social media, creative, PR, sales, product, etc.).
Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads.
Ability to analyse data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.
Familiar with project management tools such as Trello, Asana, Monday.com, or Notion.
What You Will Bring
Bachelor's degree in Marketing, Communications, Business, Management, or other relevant fields.
Preferably holds digital marketing certifications (Google Ads, Meta Blueprint, TikTok Ads, HubSpot, or equivalent).
Minimum 3 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.
Proven experience in managing end-to-end campaigns (planning, execution, analytics).
Hands-on experience managing digital advertising budgets across multiple channels (Google Ads, Meta/Facebook, TikTok).
Experience in project management (managing timelines, resources, milestones, and stakeholders).
Previous cross-functional collaboration experience (social media, creative, PR, sales, product, etc.).
Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads.
Ability to analyse data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.
Familiar with project management tools such as Trello, Asana, Monday.com, or Notion.
About the team
Strong analytical thinking with the ability to identify patterns and translate data into actionable campaign strategies.
Capable of turning business objectives into measurable campaign strategies and presenting them clearly to top management.
Excellent project management discipline — able to keep campaigns on track across timelines, budgets, and cross-functional teams.
Strong cross-team collaboration skills across ads, social media, design, PR, and sales.
Creative problem-solver when facing campaign challenges or unexpected performance shifts.
Adaptable and quick to respond to digital marketing trends and platform algorithm changes.
About Vortex
We are Vortex, a Yogyakarta-based technology and digital transformation company dedicated to delivering end-to-end solutions for all digital transformation needs. Backed by a diverse team of experts and a wealth of project experience, we empower individuals and businesses to push beyond limits and drive meaningful growth.
